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When you write for
the industry's leading magazines, you've written a couple of books and
you consult with financial advisors across the country, it makes sense
that you speak at conferences and meetings.
I've been fortunate
to have wonderful financial services companies sponsor me to speak at
conferences and meetings across the country. It's fun when I can share
marketing ideas and concepts with groups and see the light bulb of learning
go on. My programs are educational as well as entertaining. We know that
people learn more when they have fun, so we find ways to make marketing
fun.
My programs range
from keynotes to break-out sessions. We have a wonderful variety of programs
that we customize to meet each our client's specific needs.
Send Lydia an email
now and find out more about how we can put our great programs to work
for your next meeting!
(206)
774-8856
MISSION
To increase the sales
and awareness of our sponsor's products and services while educating advisors
on how they can build their clientele and residuals through simple effective
marketing efforts.
SITUATION
OVERVIEW
- Financial Advisors
have limited marketing/advertising budgets.
- Financial Professionals
have a higher interest level in money, investments, regulations and
accounting than they do in marketing.
- Most Financial
Advisors have very limited marketing training and experience.
- Most Financial
Gurus would like to increase sales with minimal up front cost.
- The financial industry
is becoming more and more competitive each day.
- Each day, Financial
Consultants have more investment choices to make. The number of choices
is skyrocketing!
- Our sponsors would
like to have an increased awareness and an improved positioning in the
financial industry.
- Our sponsors know
that Financial Advisors need marketing assistance but it must be effortless
for them to implement.
- Our sponsors know
that by providing a third party marketing expert, it improves their
credibility and increases the perceived value of the programs.
OBJECTIVES
For Our Sponsors
- Increase existing
Financial Advisors' sales.
- Establish loyalty
with new advisors.
- Increase awareness
by target markets.
- Increase Financial
Advisor interest in recommending sponsor's products.
- Differentiate our
sponsors from the competitors by offering value-added programs.
- Support Financial
Advisors with effective marketing training programs.
- Maximize sales
to existing clients.
For Participants
- Increase their
sales!
- Help reduce the
marketing fears and frustrations they have.
- Generate more high-quality
referrals.
- Find ways to better
serve their clients and potential clients.
- Reduce their marketing
headaches.
- Improve their understanding
of marketing.
- Decrease Financial
Advisors' cost per sale.
BENEFITS
TO OUR SPONSORS
- Increased sales.
- A comprehensive,
high-quality turnkey marketing solution to help increase their sales
and build loyalty.
- Marketing information
via enewsletter sent to participating advisors.
- First right of
refusal on sponsorship of national programs.
- Raised awareness
of our sponsor's products to their target markets.
- Promote incremental
sales by existing accounts.
- Premier value-added
service to offer current clients.
- Source of marketing
expertise for newsletters, trade shows, seminars, articles, etc.
- Giving the Internal
Wholesalers confidence when making appointments after the seminar. A
relationship has been established with the Financial Advisor no longer
making it a cold call.
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