Ellis Communications, L.L.C.

Financial Advisors Should Look Back to Move Forward;
Marketing A Century Ago Got It Right for the Ages

Some of the best marketing ideas have already been used but they’re not used up.

"This is a simple truth I’ve learned from years of  reading about and studying marketing," says Martin R. Baird, president of Phoenix, Ariz.-based Advisor Marketing and author of The 7 Deadly Sins of Advisor Marketing.  "The fact is, much of the great new marketing isn’t new at all.  Some of the best marketing books are from the early 1900s."

Baird offers the following seven tips about following tried-and-true marketing that dates back 100 years. 

No. 1. The concepts of marketing haven’t changed much in the past century and any financial advisor who wishes to succeed needs to know this.

No. 2. Early 20^th century business owners wisely knew that marketing must be a priority for a successful enterprise.

No. 3. One of the cornerstones of great marketing is a simple truth:  find a need and fill it. 

No. 4. Any time someone brings a new product into your office, you need to ask, "What does it do, why and who wants it?"

No. 5. It’s not enough to say you have something new and you work for a great company. The product must fill a need.  It must be what people are looking for. 

No. 6. Remember that the target market for this product also must be able to afford it.

No. 7. When the economy is struggling, people look long and hard at products to make sure they have the benefits they need and that they make dollars and sense.  If you find a need and fill it, you have won half the marketing battle.  Smart companies have been doing it for decades.

Advisormarketing.com is the premiere Internet-based source for free marketing advice, information and tools for self-driven, success-oriented financial advisors who are demanding information that helps them market their practice, meet the needs of their clients and increase sales.  It offers such services as a free weekly electronic newsletter, free reports on how to conduct different kinds of marketing and evaluation of advisors’ marketing materials that is provided at no charge when the critique is posted online for all advisors to read. 

Advisormarketing.com also offers an electronic forum where advisors can learn from each other by discussing common problems, sharing ideas and gaining new insights from their peers.  Advisor Marketing may be reached at 480-991-6421.