Ellis Communications, L.L.C.

Advisor Marketing Announces New Service That Tests
Marketing Effort Prior to Launch and Gives Quick Results

Testing a marketing campaign before launching it is the ultimate leverage in marketing success.  But few financial advisors who market to grow their business will test because of the time it takes to get results.

They now have an answer to this problem – a new system that tests multiple variables of a campaign simultaneously for quick feedback.

Annapolis, Md.-based Advisor Marketing is the first marketing consulting firm for financial professionals to offer this service.  Advisor Marketing helps financial advisors improve their marketing methods and increase revenues.

“To test a marketing effort – a mailer or e-mail – you must only change one variable at a time and it can be months before you know which variables offer the best opportunity for success,” says Martin R. Baird, president of Advisor Marketing.  “With this new service, we can tell advisors in as little as a couple of weeks which headline, offer and call to action works best.  That’s marketing in an educated manner that can boost sales and cut costs dramatically.”

For example, advisors who use seminars as a marketing tool now can easily test for the most effective invitation copy before sending out invitations, Baird says.  They can determine if the response rate to a mailer can increase by adding a graphic or they can know that having lunch with prospects instead dinner will increase attendance and save money, he notes.

“Advisors who test before they roll out a marketing effort have a distinct advantage over their competition and they are more likely to take this crucial step if they can get results quickly,” Baird says.  “Now, for the first time, they can.”

Advisor Marketing is offering this testing service at a reduced introductory fee.  Those interested should call Baird at 480-991-6420 or e-mail him at mbaird@advisormarketinng.com.

In addition to testing, Advisor Marketing provides a variety of other services to financial advisors to help them improve their marketing methods and increase revenues, including one-on-one consulting.  Baird is author of “The 7 Deadly Sins of Advisor Marketing,” a book that offers easy-to-implement marketing ideas for advisors.

The company’s Web site, www.advisormarketing.com,  is the premiere Internet-based source for marketing advice, information and tools for self-driven, success-oriented financial advisors who are demanding information that helps them market their practice, meet the needs of their clients and increase sales.  It offers such services as a free weekly electronic newsletter and reports on how to conduct different kinds of marketing.