Ellis Communications, L.L.C.

Repetition in Marketing Works and Takes the Worry
Out of a Lack of Quick Response from Prospects

            Is repetition too much of a good thing in marketing?  Absolutely not!

            "Many financial advisors wonder if they need a high level of contact for their marketing to generate the best possible results," says Martin R. Baird, president of Phoenix, Ariz.-based Advisor Marketing and author of The 7 Deadly Sins of Advisor Marketing.  "The answer is simple.  Repetition in marketing works.  Give it a try and see what happens."

            Baird offers the following seven tips on why repetitive marketing is important and how to achieve it.

Number 1 - Studies show that people do not remember a marketing message the first time they see it.

Number 2 - These studies also show that it takes eight to 10 impressions before a prospect remembers seeing a marketing message.

Number 3 - It can take much more than eight to 10 impressions before a prospect acts on the message or considers action.

Number 4 - Make sure prospects receive marketing materials at a time when it’s important to them.  If they receive an advisor’s message this week but don’t see the need for the products and services mentioned, they are less likely to act.

Number 5 - Make four contacts a month with prospects using faxes, postcards, mailers, articles mailed to them, testimonial letters and free reports.  This does not include any public relations efforts.

Number 6 - Advisors who have been in front of their prospects four times a month for six months can take a breather with a technique called flighting.  Send a marketing message every other week for a month, return to four times a month for two months, drop down again to every other week for a month, etc.

Number 7 - Advisors who do not generate a quick response from prospects shouldn’t worry.  Their high level of repetition keeps their name and contact information in front of their prospects.  When a prospect suddenly needs the help of a financial advisor, they very likely will have your information at hand.

Advisor Marketing provides a variety of services to financial advisors to help them improve their marketing methods and increase revenues, including seminars and conference speaking engagements on such topics as referrals, marketing, client communication and transitioning to fee. 

Advisormarketing.com is the premiere Internet-based source for free marketing advice, information and tools for self-driven, success-oriented financial advisors who are demanding information that helps them market their practice, meet the needs of their clients and increase sales.  It offers such services as a free weekly electronic newsletter, free reports on how to conduct different kinds of marketing and evaluation of advisors’ marketing materials that is provided at no charge when the critique is posted online for all advisors to read.  Advisormarketing.com also offers an electronic forum where advisors can learn from each other by discussing common problems, sharing ideas and gaining new insights from their peers. 

Advisor Marketing may be reached at 480-991-6421.