We want you to have a variety of marketing resources at your fingertips, so I have included some of my favorites.
We don't do everything. We do what we do well and let others do the same!
Here are some of the resources we use and places we point people to that need more specialized marketing help!
Graphic Design
Wierck studio is GREAT! I have worked with them for over 8 years doing a variety of graphic design projects, including ads, mailers, brochures and even my book cover. They do great work at a great value and good turn around.
If you are looking for some new graphic ideas, give them a visit and tell them I told you to.
Web Development
Adrian at Web World Wizardry is great! As a matter of fact, he did this site for us. He does great work and doesn't know the meaning of the word no. He knows all of the geek stuff but you can talk with him. A very valuable Internet resource to have.
Search Engine Optimization
Pageviews is a must if you want your web site to generate business versus just collecting dust on the shoulder of the information super highway. I'm a marketing expert, but these guys are "the" Internet marketing experts. They help to get your site into the search engines so when clients and prospects try to find you, it's fast and easy. If you have a web site, you owe it to yourself to get their FREE site analysis. It can be very eye opening.
Linking
I've learned that at one time, just having the "right" words in your web site was enough to get it ranked in the search engines. Those days are gone! If you don't have links, the search engines will not give you a top ranking. With the number of people that use search engines to find a site, this is a must. They also do a FREE site analysis!
Goal Setting
One of the programs that I'm asked to do by many financial services companies is on the subject of SMART Goals! We all know that we need to have written goals if we want to reach our desired outcomes. The challenge is that day-to-day activities of life sometimes get in the way!
Goal Pro is a great software package to use to help get your goals in writing, as well as adding sight and sound to them. Very good software!
Media Relations Materials
Some of you are wondering that with all the media relations information that I have and books and booklets, why would I ever refer you to any other person? The answer is very simple. I know that other people do a great job with media relations, too!
First on the list is Derrick Kinney with Palladium Media Consulting. He has a great product for financial professionals in the area of media relations. What makes his information so strong is that he has done it! He is a financial advisor in Texas that has had amazing media coverage and he is sharing his best ideas with you. You want to check this out if you are even thinking about adding the media to your marketing mix.
http://www.palladiummc.com/option2.html
Next is a fun software product for getting your media message out! Could you use 24,000 media contacts at your fingertips? You can sort the data so you get a highly targeted list just for your target market. You can even add your own contacts so it becomes your custom media submission solution.
http://www.advisormarketing.com/prblaster.htm
Online Client Contact
I have told some of the people I consult with about the concept of 2-step marketing. This is a great service. If you visit our site and your have request any of our FREE reports, 2-step marketing in action, it is all done with this great system.
We also use the auto
responder feature to keep people that have contacted us in the loop and
reminded about new services we offer.
If you are not a geek but want to 2 step or use auto responders, we have had Adrian at Web World Wizardry do all of this for us! He does great work and he knows the system with all that we have it doing for us! I'm a believer in being a product of the product.
Web World Wizardry - Expert with the system!
Peak Performance Sports
We are always looking
for more resources for our financial services friends, if you know of
some more great marketing tools let me know!
