From Guessing to REAL Testing

If you have read any of my books, reports or marketing courses, you know that I'm a huge proponent of testing! I don't want to sound like a broken record, but this is so important I must repeat this message: marketing is the ultimate leverage. A financial advisor can go from struggling to get 10 people to attend a seminar to changing one word and packing the room with people that are chomping at the bit to give you their money to invest and manage.

One word can make that happen!

With all of the advisors that I have worked with from coast to coast, the same thing happens +90% of the time. When we get to crunch time, people say, "I can't test now! What do you think will work best and I will go with that."

I know I'm good at guessing but if I was great, I would just pick the lottery numbers and retire!

Here is where the problem comes in. To test a marketing effort - a mailer, email, ad, etc. - you must only change one variable at a time. So if I was doing mailings for seminars, it could take months before I "know" what is working the best! This has killed most testing because very few financial professionals will invest the time, energy and money to test for that long.

Well, this has all changed as of NOW!

A group of very smart geeks, marketing people and statistical experts has been working on a way to test multiple variables simultaneously.

This is amazing and can make the leverage a reality. Think about it. With some tests, you can "know" what headline, offer and call to action works best. Think of what this can do for your sales and for your marketing budget. You can launch your sales into orbit and reduce your marketing waste.

There is an old saying about marketing…"I know that half of my marketing is working. I just don't know what half!"

With this system, you can know!

Wow, I am so excited about this! You can now invest in marketing in an educated way that has never been available before.

We can test a mailer or email for you now! After the test, we can tell you which factors increased response and which ones didn't even matter. Wouldn't it be great to know if adding a graphic to your mailer increased response? What if you could know that having a lunch meeting versus a dinner meeting increases your attendance?

We are going to offer this testing on a trial basis immediately! The trial pricing is going to be very low so we can get some results that we can share with other financial professionals.

This is going to be huge for advisors that want to take their marketing to the next level!

The initial trial is going to be offered at (I'm sorry, this is so new we don't have a set price!). Please call 480-991-6420 so I can find out more about your project and see if it will fit our trials.

My plan is to offer the testing for less than most people waste on mailing to a couple of thousand people that doesn't work. I know people are wasting $5,000 - $10,000 on mailings that, with a little testing, could work.

It won't be $5,000 for the test because I want to make it low enough that any advisor will use it.

If you have any questions about this system, you can visit the FAQ section to get your answers or call now at 480-991-6420. You can also sign up to receive the analysis form and how this amazing new system works!

Do it today! You could have more effective mailers in a couple of weeks!